Sometimes it’s easier to just teleport to the end, but then you’d miss the fun part. So let’s start at the beginning. Simply put, the logistics industry was bloated with chokepoints and inefficiency.
FROM PITCH TO PRODUCT – DEMISTIFYING LOGISTICS, AI AND BLOCKCHAIN.
Teleport Brand Strategy, Pitch, Identity and UI/UX
Teleport was the answer to these problems and many more. With experienced industry partners, I started building our pitch for entry into a Technology LaunchPad Incubator in San Diego. Our strategy combined AI, Blockchain and RFID tags with smart engineering so we could change all of that. Before you knew it, we were trucking! Here is a peek into the brand and assets I created for that pitch.
We had some fun with it because, well… it’s called Teleport.
The teleport logo is a playful interpretation of goods being teleported from one location to another. The app design includes a CB Radio Button (think trucker), for help or to talk to the AI-based assistant. These were fun touches to brighten an industry that is generally unpleasant. From the start, I needed to simply messaging with impactful visuals. By being concise, we added clarity. I developed a branding system that included brand guidelines, brand expressions and a working prototype.
The pitch was a success as we won entry into the technology incubator. It was time to build our logistics app, with AI & Blockchain.
The challenge from the start was simplifying one of the most complex industries while wrapping the more cumbersome operations within that industry into a secure, seamless and trusted logistics app. I delivered the strategy, branding assets and a working prototype to do just that.
