When a global leader in personal care products for humans decides to “ruff up” the competition in pet care it’s time to make some gut-sy and noi-sy choices with branding, identity and packaging.
PUTTING SOME WHIM-SY INTO CARING FOR PETS.
PetScaped Brand Strategy, Identity and Packaging
![PetScaped logos and packaging](https://mojobranding.co/wp-content/uploads/2023/06/Case-Study-Petscaped-Branding-All-Logos-v1.jpg)
Playfulness in PetScaped brand positioning is no oopsy.
The use of ‘sy’ in each of the PetScaped product names and lively text treatments combine into a memorable brand structure that extends across the entire product line. With Poopsy Bags’ identity, illustrations of an excitable dog and a somewhat reluctant cat add a charming likability to the packaging. Designed with messaging and branding to stand out from the uninspired and cookie-cutter options on the shelf. No oopsy indeed.
![PetScaped Brand Expressions](https://mojobranding.co/wp-content/uploads/2023/06/Case-Study-Petscaped-Brand-Expressions-v1.jpg)
![Trimsy Branding, logo design, product development, and packaging](https://mojobranding.co/wp-content/uploads/2023/06/Case-Study-Petscaped-Trimsy-Branding-Logo-Design-Packaging-v1.jpg)
![PetScaped Branding, logo design, product development, and packaging](https://mojobranding.co/wp-content/uploads/2023/06/Case-Study-Petscaped-Pet-Comb-Logo-Design-Packaging-v1.jpg)
![Groomsy Branding, logo design, product development, and packaging](https://mojobranding.co/wp-content/uploads/2023/06/Case-Study-Petscaped-Groomsy-Logo-Design-Packaging-v1.jpg)
The funny thing about sustainability.
For their flagship product, plant-based “compostable” Poopsy Bags for pet waste, the content is heavy with legal jargon. For consumers reading this is no fun, so I came up with ways to simplify and visualize the messages. Partnering with legal, we reduced the amount of messaging to minimalist perfection. Fewer words equal increased consumer clarity and a higher likelihood of engagement.
![Poopsy branding and illustration](https://mojobranding.co/wp-content/uploads/2023/06/Case-Study-Poopsy-Branding-Short-v2.jpg)